Press Release: Transcend Introduces its First Digital Photo Frame -- 710

Taipei, September 19, 2007


Transcend, an international leader in flash memory products, announced its entry into the digital photo frame market with the new 710, which combines a stylish design with a brilliant high-resolution 7-inch TFT flat-panel display. The 710 can showcase all of your favorite photos with background music, is highly configurable, has 1GB of internal memory, and is appropriate for display in your living room, bedroom or office – just about anywhere you would normally put a picture frame or clock.

Thinner design for compact convenience
Transcend's 710 is adorned with an elegant black frame and gold inlay which gives it a classic, timeless look. The's total depth is only 28mm, which is thinner than most similar products on the market. Its compact dimensions and clean, simple styling make it perfect for putting on a table or mounting on the wall of your room or office, no matter what the d

7-inch high-resolution widescreen TFT display
The 710 is equipped with a 7" high-resolution (480 x 234) widescreen TFT LCD. The standard portrait-size dimensions and rotation functions allow flawless display of either landscape photos or vertical portraits. 710 automatically calculates the best way to display photos based on the information within each digital image, and will preserve the original aspect ratio of your pictures. Thanks to its large, extra-bright screen, all your favorite photos can be brilliantly displayed, one after another in just one simple picture frame for everyone in your living room to see. It's finally time to abandon conventional picture frames that clutter precious wall and desk space.

Slideshows with background music
Set the mood with ambient background music. The 710 supports digital camera JPG, BMP and Motion-JPG formats, and you can choose to view photos one at a time, in slideshow view, or tiled thumbnail view – all with background audio from its built-in speakers. You can even plug-in your favorite pair of headphones and use the as an MP3 player.

Built-in multi-card reader and USB host connector
The 710 makes it easy to view pictures right after you take them with your digital camera. It features a multi-card reader that instantly shows all pictures on SD cards (SDHC/SD), MMC cards, MS cards, and CF cards as soon as you plug them in. Even if you use a cell phone to take pictures, you can still view them on the using an SD adapter for microSD and miniSD cards, or a MS adapter for MS Duo, MS PRO Duo and M2 cards. You can also use the as a card reader to attach to your PC. On top of that, the USB host connector allows you to plug-in USB flash drives. Once connected, the will automatically find and display all pictures and music available on the flash drive without having to press a single button! Sharing your pictures has never been so easy or convenient.

Remote control and hidden IR receiver
To allow convenient operation from a distance, 710 provides a slim, easy-to-use remote control. The remote gives you the option of selecting pictures to display from the's onboard memory, flash media cards, or a USB flash drive, and also allows you to control its background music no matter what photo viewing mode you are in. Just sit back and enjoy your photos and music without having to get up and press buttons on the frame itself. In addition, Transcend's designers have hidden the's IR receiver so it appears more like a traditional picture frame. The invisible IR receiver has great reception, so you can use the remote at a distance.

Mark special dates on your digital calendar
When you're not viewing full-screen photos, the can also be a handsome desktop clock/calendar. The Clock and Calendar mode displays a photo or slideshow of your choice on one half of the screen, while showing an attractive digital clock and monthly calendar on the other half. The calendar allows you to mark important days and give you alarm reminders, such as a loved one's birthday. The also lets you to set custom MP3 alarm clock sounds so you can wake up to your favorite song in the morning. During holidays like Christmas, New Year's and Valentine's Day, you can even choose special themes for your pictures.

Transcend has spent countless design and R&D resources on creating the 710, as it represents Transcend's debut into the digital photo frame arena. If you're looking to add a bit of fashion to your living room, bedroom, or office and show off your picture collection at the same time, be assured that the 710 offers exceptional quality, features and value.

Product Features


• 7" high-resolution (480 x 234) full color TFT display
• Compact remote control
• 1GB of built-in memory
• Supports SD, SDHC, MMC, MS, CF cards directly and miniSD, microSD, MS Duo, MS Pro Duo, M2 with adapters
• Hi-speed USB 2.0 for USB flash drives and connecting to a PC
• Landscape or Portrait positioning
• Wall mountable
• Slideshow, thumbnail, and photo-view modes
• Zoom/rotate functions
• Background music
• Motion JPEG playback
• Plays MP3, WMA, and WAV music files
• Built-in stereo speakers and headphone jack
• Picture Clock, alarm, and calendar with scheduling
• Seasonal frame themes (Christmas, New Year’s, Valentine's Day, etc.)
• Supports 13 languages
• Two-year warranty, including one-year stuck pixel guarantee

Press Contact


For additional information or other inquiries please contact: Cindy Hsu

Transcend Information Inc.
70 XingZhong Road, NeiHu District
Taipei, Taiwan ROC
tel. (+886) 22795 7661

About Transcend


Transcend is a globally recognized leader in the manufacture of memory products and peripherals. Established in 1988, Transcend offers a full line of standard and proprietary memory modules, USB flash drives and portable hard drives, solid-state disks, MP3 players, flash memory cards, card readers, and multimedia products. Transcend has manufacturing facilities in Taiwan and China, and has offices in the United States, the United Kingdom, Germany, The Netherlands, Japan, Taiwan, and China. For more information, please visit